10 Beginner Social Media Marketing Tips
Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your…
Elemental Photography in the Tourism World
All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the…
Luxury Travel Trends
The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for…
Facebook and Tourism Marketing: Best Practices
Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…
Inside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for…
How to Vet a Social Media Influencer
As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…
Instagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…
Social Media Measurement for Tourism Marketing
Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…
So what is Content Marketing, actually?
You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When…
A DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip…
- Content Development (6)
- Facebook Advertising (4)
- Social Media (22)
- TikTok (1)
- Crisis Communications (1)
- Influencer Marketing (7)
- Travel PR (32)
- Destination Marketing (136)
- Group Travel (27)
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.