Posts Tagged ‘social media marketing’

The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and when the interactive lenses (or filters) were rolled out. I proudly have snap…

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Inside A Blogger’s World

inside a bloggers world

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…

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Facebook and Tourism Marketing: Best Practices

Facebook & Tourism Marketing: Best Practices

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…

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Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Twitter for tourism. Mark Twain once said, “The reports of Twitter’s death have been…

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How to Vet a Social Media Influencer

How to vet a social media influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing where other people are visiting, what dishes they’re eating, and what awesome experience they’re having. So it only makes sense that destinations are partnering with travel influencers more often as…

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Elemental Photography in the Tourism World

ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to visit. When you’re in the travel and tourism biz, visual content (and visual content marketing) is a vital tool for capturing visitors. Whether you are promoting a location, an attraction or even a hotel, the…

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Instagram for Tourism: Best Practices

instagram for tourism best practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…

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Social Media Measurement for Tourism Marketing

social media measurement for tourism marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…

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Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trend to Watch in 2018

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…

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