Facebook and Tourism Marketing: Best Practices

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with…

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How to Vet a Social Media Influencer

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers. Travelers are interested in seeing…

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Instagram for Tourism: Best Practices

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across…

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Social Media Measurement for Tourism Marketing

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness…

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Social Media Strategy Building Blocks

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in…

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