Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand…

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Applying Tourism Marketing Strategies to Talent Attraction 

Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.

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5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond

The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.

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