Using Strategic Insights to Set a Clear Direction

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely where I start. In most cases, the processes Break the Ice Media uses give a framework that jumpstarts our creative engines while keeping strategy at the forefront. Strategic models help…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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Adding Strategy to Tactical Marketing

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

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