How to Pen the Perfect Pitch
Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
3 Ways to Reach the Canadian Market with Travel PR
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
"*" indicates required fields