Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local…
How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Can Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
The Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….
Under, around and in between: Hidden gems in tourism
The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years…
Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
Making a Career in Travel and Tourism
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…
What Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.