Posts Tagged ‘tourism industry’
The Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected to happen and planned for, drastically changed for so many of us. At Break the Ice Media, working in the travel and tourism industry is what we do, who we…
Read More6 Strategies to Prepare for Tourism Recovery
From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…
Read MoreTravel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreThe 5 Top Tourism Campaigns of 2019
It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…
Read More2020 Social Media Tourism Trends
As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…
Read MoreWhat Makes Today’s Tour Guides Successful?
In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…
Read MoreUnder, around and in between: Hidden gems in tourism
The tourism industry is keen on coining new words to capture the traveling public’s attention. EcoTourism, AgriTourism, VolunTourism, to name a few. The simple purpose – to focus attention on a particular area of interest. Appeal to the cause and the effect is your next vacation destination. There’s a relatively new and totally opposite newly…
Read MoreTravel Trade Shows for Travel Trade Professionals
There are several trade shows for travel trade professionals available within the industry… They vary in location, size, and format. Here are a few of the top shows that should be considered for travel trade sales.
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…
Read MoreUsing Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…
Read More