10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…

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The DMO of the Future

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…

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Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

Collaborations will be more successful if we build our collaborative teams to be more diverse, equitable and inclusive. Further, collaboration itself is a key to helping our industry solve issues related to DEI. Collaboration by its very nature leads to more diversity. By partnering with other organizations and different types of collaborators, you will open…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…

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Storytelling Content is Key in Tourism Marketing

Storytelling Content is Key in Tourism Marketing

Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only or a mix of printed guides and digital offerings. Even so, the demand remains high for the information offered, as visitors try to work out what they want. What attractions to see, where to grab…

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What Makes Today’s Tour Guides Successful?

What Makes Today's Tour Guides Successful

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…

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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

Navigating Tourism Marketing: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place in Baltimore since before the pandemic. The energy at the event was contagious and the team at Visit Baltimore were amazing hosts. I brought my award-winning, 5-star podcast to the…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

Collaborative Marketing in Tourism Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…

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