Posts Tagged ‘tourism marketing strategy’
Creating Your Travel and Tourism Marketing Strategy and Plan
Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan. 1. Research &…
Read MoreApplying Tourism Marketing Strategies to Talent Attraction
Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.
Read MoreUsing Strategic Insights to Set a Clear Direction
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but a blank screen is rarely where I start. In most cases, the processes Break the Ice Media uses give a framework that jumpstarts our creative engines while keeping strategy at the forefront. Strategic models help…
Read More6 Strategies to Prepare for Tourism Recovery
From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April 2020 with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics ranged from food tourism to family travel…
Read MoreHow to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing relationships is the single most important factor. We’re not going to say “our widget can make your life easier and is cost-effective.” We’re going to say, “come visit us and we will treat you to…
Read MoreSocial Media Measurement for Tourism Marketing
Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…
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