Posts Tagged ‘tourism marketing’
How to Leverage Local in Your Tourism Marketing
Visiting friends and family is an often overlooked travel motivation for incoming visitors when it comes to tourism marketing. It was one of the top choices (62%) for travel motivations in the 2021 US Family Travel Survey. In a survey on why people travel published by Pacaso in January 2023, 38% of respondents named visiting…
Read MoreDriving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…
Read MoreDestination Positioning: How to Stake Your Claim and Find Your Niche
“You can’t be everything to everyone.” You’ve heard it before, but when talking about your destination it can be hard not to showcase “everything” — the great food, craft beverage scene, unique or boutique accommodations, hands-on museums, family attractions — it’s all exciting! So how do you hone in on your selling point and really…
Read MoreFood for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to…
Read MoreArtificial Intelligence In Tourism
Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with the machines.” The main value of artificial intelligence at this time is in its use as a massive database, capable of synthesizing enormous amounts of information into digestible responses. Bots…
Read MoreDestination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring creativity and collaboration in the travel and tourism industry. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able…
Read MoreChanging Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read MoreWhat is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities – but without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on…
Read MoreCollaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…
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