Creating Your Travel and Tourism Marketing Strategy and Plan

Creating your Tourism Marketing Strategies and Plan

Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan. 1. Research &…

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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

Navigating Tourism Marketing: 10 Themes from 26 Leaders

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the first convention to take place in Baltimore since before the pandemic. The energy at the event was contagious and the team at Visit Baltimore were amazing hosts. I brought my award-winning, 5-star podcast to the…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

Collaborative Marketing in Tourism Working Together to Lift All Boats

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…

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Tourism Marketing: A Collaborative Approach

Tourism Marketing: A Collaborative Approach

What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet states are divided into counties, each with their own local treasures and…

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Tapping into Niche Market Tourism

tapping into niche market tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

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The Keys to Successful Collaborations

The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals — three groups that feel very differently about the benefits and challenges of collaboration with other industry organizations. Promoters are enthusiastic supporters of organizational collaboration, pursue it actively and with a range of organization types. Doubters are…

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6 Strategies to Prepare for Tourism Recovery

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…

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The Rise of Heritage Travel: A new way for tourists to find themselves

The Rise of Heritage Travel: A new way for tourists to find themselves

People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury Travel predicted that ancestry-based travel, or heritage travel, would be “one of 2020’s fastest growing sectors.” Travelers are choosing to visit the places their ancestors lived in order to learn…

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