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Posts Tagged ‘tourism marketing’

Creating Your Travel and Tourism Marketing Strategies and Plan

Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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2020 Social Media Tourism Trends

2020 Social Media Tourism Trends

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester.  As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…

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Under, around and in between: Hidden gems in tourism

Under, around and in between: Hidden gems in tourism

The tourism industry is keen on coining new words to capture the traveling public’s attention. EcoTourism, AgriTourism, VolunTourism, to name a few. The simple purpose – to focus attention on a particular area of interest. Appeal to the cause and the effect is your next vacation destination. There’s a relatively new and totally opposite newly…

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How to Market Experiential Travel

… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.

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How to Create Raving Fans

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all the updates: when the “best friends” feature was taken away, when “best friends” came back (but privately), when emojis were introduced, and when the interactive lenses (or filters) were rolled out. I proudly have snap…

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Collaborative Marketing in Tourism: Working Together to Lift All Boats

Collaborative Marketing in Tourism Working Together to Lift All Boats

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…

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Avoiding Trademark Infringement in Tourism Marketing

A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement in tourism marketing, but also know what to do if you’re working with a trademark brand. Today I’ll share pointers from working on campaigns on both sides of the equation.…

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