Tapping into Niche Market Tourism

tapping into niche market tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

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The Keys to Successful Collaborations

The Keys to Successful Collaborations

In our 2021 Rising Tide study, we revealed three different attitudinal segments among travel, tourism and hospitality professionals — three groups that feel very differently about the benefits and challenges of collaboration with other industry organizations. Promoters are enthusiastic supporters of organizational collaboration, pursue it actively and with a range of organization types. Doubters are…

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6 Strategies to Prepare for Tourism Recovery

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…

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The Rise of Heritage Travel: A new way for tourists to find themselves

The Rise of Heritage Travel: A new way for tourists to find themselves

People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury Travel predicted that ancestry-based travel, or heritage travel, would be “one of 2020’s fastest growing sectors.” Travelers are choosing to visit the places their ancestors lived in order to learn…

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The 5 Top Tourism Campaigns of 2019

The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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Creating Your Travel and Tourism Marketing Strategies and Plan

Creating your Tourism Marketing Strategies and Plan

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing…

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2020 Social Media Tourism Trends

2020 Social Media Tourism Trends

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns, we’ve been talking new ideas, fresh content and – of course – the latest social media tourism trends for 2020. We know looking towards rising trends is a great way to keep your audience engaged…

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Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media just celebrated a milestone anniversary, 10 years since I started the company and I was recognized with the Small Business Person of the Year award from the Small Business Council of Rochester.  As I reflect on the celebration, I am reminded of the many celebrations, anniversaries and awards that have been…

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