As we start to round the corner on 2020 and look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas…

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Craft Beverage: Emerging Trends and Reopening Marketing

Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…

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Tourism Recovery Planning

The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time to reevaluate the world and circumstances around us and create a plan for recovery and reopening. Recovery is the final of the four phases of a crisis. Adapted from Hong…

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From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…

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