Posts Tagged ‘tourism’
Travel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreHow to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some free marketing that will help to distribute your…
Read MoreWhy Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
Read MoreUsing Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…
Read MoreHow the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the hygge bandwagon. Media outlets ranging from The New York Times and Forbes to The Food Network and Travel & Leisure have all touted the inspirational concept, which is still heating…
Read MorePreparing for Crisis Management in Tourism
Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…
Read MoreFood for Thought: Inspirational Food Writing Tips for Destination Marketing
“One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing. As a food writer with the Democrat…
Read More4 Digital News Solutions for the Modern PR Pro
As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…
Read MoreInside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
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