Posts Tagged ‘tourism’
4 Digital News Solutions for the Modern PR Pro
As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…
Read MoreInside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreInstagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Instagram for tourism. Before we dive in- if you need a quick refresher on why your destination should be on Instagram, check out…
Read More5 Pieces of Content You Need in Your Travel Media Kit
Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…
Read MoreEducation in the Tourism Industry – It’s Everywhere!
At Break the Ice Media, part of our mission is to be lifelong learners. Learning opportunities are encountered daily. Obtaining new understandings and information is critical if you want to grow personally and professionally. We consider ourselves fortunate to work in the tourism industry and this industry is no different than any other as it…
Read MoreSocial Media Measurement for Tourism Marketing
Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being able to prove the worthiness of the results of your effort. That’s where social media measurement comes in. Measurement can get tricky because each platform has a different way of displaying their analytics, so let’s…
Read MoreAttracting Chinese Tourists
Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad sense, there are two forms of tourists – domestic and international. A domestic tourist is anyone who lives and travels in the U.S. Of course, an international tourist is anyone…
Read MoreInspiration for Destination Marketing
In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…
Read MoreA DMO’s Guide to Understanding Travel Influencers
You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers…
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