Posts Tagged ‘travel and tourism industry’
Co-opetition: Good For Business
I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…
Read MoreCollaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…
Read MoreCollaboration research: What did 150+ travel, tourism, and hospitality professionals say?
Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results of our collaboration research showed 99% of respondents said their organizations had collaborated with others in the industry. The results also showed that 45% said their organizations had extensive experience…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreThe Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected to happen and planned for, drastically changed for so many of us. At Break the Ice Media, working in the travel and tourism industry is what we do, who we…
Read MoreWhy Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
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