Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…

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Artificial Intelligence In Tourism

Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with the machines.” The main value of artificial intelligence at this time is in its use as a massive database, capable of synthesizing enormous amounts of information into digestible responses. Bots…

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Destination Podcasts: Telling Your Story

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring creativity and collaboration in the travel and tourism industry. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able…

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Changing Travel Trends in 2023

Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities – but without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on…

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Collaboration Drives Sustainable Tourism

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

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Main Street Marketing and Community Partnerships

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…

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Creating Experiences to Create Memories

Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand out that still stand true today. Bill Geist, DMOproz, talked about the importance of disrupting the status quo in order to drive brand awareness and visitors to your destination during…

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