Collaboration research: What did 150+ travel, tourism, and hospitality professionals say?

Backed by stats In December of 2020, we surveyed 161 travel, tourism, and hospitality professionals to learn more about their stance on collaboration. The results of our collaboration research showed 99% of respondents said their organizations had collaborated with others in the industry. The results also showed that 45% said their organizations had extensive experience…

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5 Lessons Learned During the Travel Pause

As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…

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Working Through a Pandemic in the Travel and Tourism Industry

We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…

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Travel and Tourism Terms, Acronyms & Abbreviations

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…

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The Rise of Heritage Travel: A new way for tourists to find themselves

People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury Travel predicted that ancestry-based travel, or heritage travel, would be “one of 2020’s fastest growing sectors.” Travelers are choosing to visit the places their ancestors lived in order to learn…

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[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…

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The 5 Top Tourism Campaigns of 2019

It’s our favorite time of year here at Break the Ice Media – a time when we get to reflect on the projects we have worked on, celebrate the successes we have seen, and draw inspiration from other creatives and campaigns in the tourism industry. There are so many cool ways that DMOs, attractions, and…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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