Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local…
How to Use AI For Tourism Marketing
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything…
Top Tourism Campaigns of 2023
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…
Can Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
The Business Case for Collaboration
I am a huge believer in co-opetition––where perceived competitors cooperate and come together to create something bigger together than they could do on their own….
Making a Career in Travel and Tourism
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…
Driving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite…
Food for Thought: Inspirational Food Writing Tips for Destination Marketing
“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left…
Artificial Intelligence In Tourism
Although it may be easy to get caught up in the story of all-powerful AI, the reality is much less close to a “war with…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.