Collaboration Drives Sustainable Tourism

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

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Main Street Marketing and Community Partnerships

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…

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Creating Experiences to Create Memories

Creating Experiences to Create Memories

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand out that still stand true today. Bill Geist, DMOproz, talked about the importance of disrupting the status quo in order to drive brand awareness and visitors to your destination during…

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10 Must-listen Podcasts for Travel, Tourism & Hospitality Professionals

This week I celebrate 6 years since I launched my podcast, Destination on the Left, an award-winning show focused on creativity and collaboration in the travel and tourism industry. This week also marks the airing of my 300th episode and more than 75,000 downloads, more milestone markers crossed! Since launching one of the first podcasts…

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The DMO of the Future

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape, both to get through the pandemic and as a result of changes in our world. Many of these changes were already underway. We have been talking about place-making and destination management and cathedral thinking for…

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Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

Collaboration is a Key to Improving Diversity, Equity & Inclusion in Tourism

Collaborations will be more successful if we build our collaborative teams to be more diverse, equitable and inclusive. Further, collaboration itself is a key to helping our industry solve issues related to DEI. Collaboration by its very nature leads to more diversity. By partnering with other organizations and different types of collaborators, you will open…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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