Posts Tagged ‘travel industry’
Gas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…
Read MoreThe Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…
Read More5 Lessons Learned During the Travel Pause
As a business serving clients in the travel, tourism and hospitality industry exclusively, when the travel pause began in March 2020 we wondered if we would make it through the year. On Monday, March 16, 2020 I drove to work after dropping my kids off at school expecting to start another work week with our…
Read MoreWorking Through a Pandemic in the Travel and Tourism Industry
We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…
Read MoreProving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450 staff hours staying up-to-date on trends, new marketing tactics and deeper learnings. That is why the first Destination on the Left Virtual Summit we hosted in December 2019 was extra-special…
Read MoreGrowth of International Travel: Tourism Trends in the United States
As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…
Read MorePinterest for Destination Marketing Content
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing. Pinterest is an interesting beast. Part social media channel,…
Read MoreEmail Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…
Read MoreDrone Photography & Other Recent Trends in Tourism
In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering of some of the best tourism minds in New York State. It always promises to be chock-full of tips, advice, and recent trends in tourism. The knowledge I walked away with was not from one…
Read MoreHow to Market a Destination
Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…
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