Posts Tagged ‘travel industry’

Growth of International Travel: Tourism Trends in the United States

As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…

Read More

Pinterest for Destination Marketing Content

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing.   Pinterest is an interesting beast. Part social media channel,…

Read More

Email Marketing for Tourism

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…

Read More

Drone Photography & Other Recent Trends in Tourism

Drone Photography & Other Recent Trends in Tourism

In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering of some of the best tourism minds in New York State. It always promises to be chock-full of tips, advice, and recent trends in tourism. The knowledge I walked away with was not from one…

Read More

How to Market a Destination

How to market a destination

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…

Read More

Marketing Strategies in Tourism – Beyond Gateway Destinations

Marketing Strategies in Tourism – Beyond Gateway Destinations

Beyond the gateway is becoming a travel industry buzz word these days. The world is starting to discover what all of us who live outside Tier 1 cities already know – there is so much more to experience! Having grown up in Rochester, NY, about 6 hours west of NYC, it’s hard not to fall for the…

Read More