Posts Tagged ‘travel industry’
How to Market a Destination
Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer Island Group. Many of the principles from the workshop apply to how to market a destination. Especially for tourism marketers and CVB sales teams who are looking to attract group, meeting and convention business. Understanding…
Read MoreMarketing Strategies in Tourism – Beyond Gateway Destinations
Beyond the gateway is becoming a travel industry buzz word these days. The world is starting to discover what all of us who live outside Tier 1 cities already know – there is so much more to experience! Having grown up in Rochester, NY, about 6 hours west of NYC, it’s hard not to fall for the…
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