Posts Tagged ‘travel marketing’
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…
Read MoreCreating Your Travel and Tourism Marketing Strategy and Plan
Planning is the most critical thing that we can do for our organizations if we want to continue to grow and be successful. Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan. 1. Research &…
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…
Read MoreCreative Travel Writing for Your Destination
I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common pitfalls. By the end of the day, I felt empowered and enabled…
Read MoreTravel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreHow to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some free marketing that will help to distribute your…
Read MoreProving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year, we invest more than 450 staff hours staying up-to-date on trends, new marketing tactics and deeper learnings. That is why the first Destination on the Left Virtual Summit we hosted in December 2019 was extra-special…
Read More5 Pieces of Content You Need in Your Travel Media Kit
Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…
Read MoreMaking the Most of Tourism Media Events
For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…
Read More4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad
On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found myself rooting for a certain (winning) team, I also found that I was cheering for another unlikely hero – Tourism Australia. That’s right, the tourism destination brought their A-game to this year’s big game with a…
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