Posts Tagged ‘travel marketing’

Collaborative Marketing in Tourism: Working Together to Lift All Boats

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for tourism marketing? What strategies should tourism businesses and destination marketing organizations be focusing on to achieve SEO success? Before I answer these questions, let’s first define SEO. I like the definition provided by MOZ: Search…

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5 Pieces of Content You Need in Your Travel Media Kit

5 pieces of content you need in your travel media kit

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of working with the media. Media kits (sometimes called press kits) consist of promotional materials that are shared with the media to promote a product, company, or in our case – a destination. From attending media…

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Making the Most of Tourism Media Events

making the most of tourism media events

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…

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4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

4 Tourism Marketing Ideas from Tourism Australia’s Super Bowl Ad

On Sunday, along with about 103.4 million other people, I tuned into the 2018 Super Bowl. And while I found myself rooting for a certain (winning) team, I also found that I was cheering for another unlikely hero – Tourism Australia. That’s right, the tourism destination brought their A-game to this year’s big game with a…

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How to Promote Local Tourism

How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some “free marketing” that will help to distribute your…

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Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trend to Watch in 2018

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…

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Maximizing and Proving Tradeshow ROI

Maximizing & Proving Tradeshow ROI

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at their event. Connections, hot leads, an exchange of knowledge top these lists, but are you getting the most out of them? When the show ends and you’re back in the…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…

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Inspiration for Destination Marketing

Inspiration for destination marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…

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