How to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
3 Ways to Reach the Canadian Market with Travel PR
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR program, and previously through Cross…
Travel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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