Navigating the Future of PR
In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future…
How to Pen the Perfect Pitch
Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations…
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because…
Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
Travel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.