Luxury Travel Trends

Luxury Travel Trends

Since 2016, there has been a shift in the luxury market, from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers are seeking higher spiritual and emotional fulfillment, leading them to travel. Not only do luxury travelers want a high-end experience, they are…

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Customer Journey: Shifting from Dreaming to Planning

Customer Journey: Shifting from Dreaming to Planning

COVID-19 has extended the first phase of the traveler’s journey, or the dreaming phase, significantly. Travelers have been stuck in this inspiration phase for months because it has not been safe to travel. Now almost a year later, people are starting to feel more comfortable with the idea of bringing their travel dreams into reality and we are starting to see a shift from dreaming to planning.

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The Rise of Heritage Travel: A new way for tourists to find themselves

The Rise of Heritage Travel: A new way for tourists to find themselves

People often say they are traveling to “find themselves.” With the increasing popularity of at-home DNA kits, people are starting to take this literally. Luxury Travel predicted that ancestry-based travel, or heritage travel, would be “one of 2020’s fastest growing sectors.” Travelers are choosing to visit the places their ancestors lived in order to learn…

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20 Tourism Marketing Trends for 2020

[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

There are so many tourism marketing trends that our team has their eye on this year, I thought it would be helpful to round them all up and share them. Get ready for 20 tourism marketing trends in 2020, in 20 words or less with links to learn more. The Chinese Market China remains hot…

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A Decade of Tourism Marketing – 10 Key Changes Making an Impact

A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation for Break the Ice Media is October 14, 2009 which makes October officially our “birthday month”. As the marketing and tourism industries have changed, we have evolved right along with them. When we started our…

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