Attractions as destinations [photo of two beers]

Across the tourism industry, there’s been a shift in what visitors are looking for and where they’re looking for it. Years ago, travelers aimed for big cities with big ticket items. Now, visitors are looking for the unique and different, and are finding those new experiences with attractions as destinations. The definition of experience is…

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tapping into niche market tourism

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

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